Author: W. Jay Moon, Asbury Theological Seminary, Wilmore, Kentucky.
Published in International Bulletin of Mission Research 2016, Vol. 40(1), pp. 6–21, by Overseas Ministries Study Center and Sage.
Abstract: Seventy percent of the world’s population cannot or chooses not to read! This
astounding observation prompted the rise of the orality movement to help
missionaries understand and reach oral learners. This article summarizes the recent
orality movement by addressing questions that have arisen related to orality, such
as: How far-reaching is this movement? Isn’t the orality discussion simply about
storytelling and auditory learning? How do print and oral learning interact? Are
there implications for Western cultures influenced by digital media? To address
these questions, this article identifies six common misconceptions about the orality
movement and concludes with missiological implications.